Awario, for example, will break down all found mentions into positive, negative, and neutral, and show you which sentiment prevails and how they change over time.Its like WordPress Elementor Charts on STEROIDS* 💊Ĭreating WordPress Charts and Graphs is hard and boring. If there are thousands of past and present employees and there are too many results to instantly understand brand reputation, use sentiment analysis. To create such a query, combine the name of your brand with the keywords that signal an employee of the company ("work for", "worked for", "employed", "work as", "job is", etc.). This can be extremely useful for the company's recruitment success and for its inner environment. This will give you an understanding of what the company's reputation is among its employees what are the pain points and what the company does well. You can create a query (again, using Boolean search ) to search for social media posts and other publications that mention your company in the context of the work environment. The latter is the responsibility of the HR department. However, there is a difference between the information and the feelings the customers and potential customers have about a brand and what the employees and potential employees think about it. Social listening for brand reputationīrand reputation is traditionally something marketing and PR care about. This can be used both for the HR and marketing departments because such information tells a lot about expansion plans, product development, and marketing plans. By monitoring your competitors' brands, you'll discover among other factors where the competitors are recruiting, what roles they are recruiting for, and how long does it take them to close the vacancy. The part of competitor research that the HR department is interested in is no exception. Social listening for competitor researchĬompetitor research wins on many, many levels when social listening is introduced. Note, that, of course, social media monitoring tools only reveal public information. Creating a query and leaving the tool for a couple of hours so that it can collect the info will save you time, resources, and show you everything you might want to know about the candidate.
By creating the search query for the candidate, you'll instantly see all their social media profiles (and not just the one you guessed to search for), articles and blog posts they wrote, articles and other resources where they were mentioned, and influencers they've worked with if any. Luckily, we live in the age of transparency: most of us share tons of information publically, show off who we are, what our hobbies, interests, and values are. While checking social media profiles is a good start, social listening provides a quicker and more comprehensive solution. HR department has to know as much about the person as possible to make sure they'll fit into the team and share the company's values and goals. In return, companies check the candidate's social media profiles to know more about them.įor many companies, finding the right person to work with doesn't stop at choosing the one most qualified. People looking for a job check out company review sites and ask around to find out in advance how it is to work for a certain company. In 2020, online reputation is everything. Note: to create such queries, you need a tool with the Boolean search option.īy signing up I agree to the Terms of Use and Privacy Policy Social listening for profiling As a result, you'll receive a feed of people looking for a job on the job search websites, and of social media accounts of people who fit your criteria and might not be looking for a job right now - that's before you offer them one. In our tool Awario, this is done with the Whitelist feature.Īlso, don't forget to specify language and location, if necessary. Or, the one that contains keywords such as "Mandarin teacher", "Brighton".Īnd then, you can specify the search to include social media channels and job search websites, such as, , and. For example, you can create a query that contains keywords such as "graduate", "Java", "remote". That's when social listening enters the scene.īy creating alerts that specify the kind of a candidate you're looking for, you'll find the people who fit your criteria and will be able to reach out to them. In some industries, usual methods just aren't enough to get the people you want to get. Especially, when it comes to some industries (IT, I am looking at you). In this article, we'll look at how social listening can be used to simplify and improve HR.
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