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Marketing toolkit
Marketing toolkit










They address three questions: 1) What are conservation districts? 2) What do conservation districts do? and 3) Why are conservation districts important?

  • Conservation District Key Messages (PDF): Statements describing the unique value and purpose of conservation districts.
  • Here are resources to help us speak in a strong, unified voice about the value of CDs and voluntary conservation. Think of all the staff, supervisors, and cooperators who have been involved with CDs across our state - that’s a lot of people who can help share the story of our work.
  • Publisher - Tour Insert (download from Box).
  • Instructions are noted in red in pasteboard (outside printable area).
  • Indesign - Tour Insert (download from Box).
  • It prints as an 8.5x11 two-sided document that can be inserted into the Tour Packet template (see above). Template includes space for a tour map and take-home messages about each CD tour stop.

    marketing toolkit

    Publisher - Tour Packet (download from Box).Instructions noted in red in pasteboard (outside printable area). Indesign - Tour Packet (download from Box).Prints as 11x17 document, two-sided, folded. Use this template to give an overview of your conservation district and key service areas that you want to highlight for tour attendees. Provides a folder for tour materials, including a Tour Insert (see template below). If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law. Disclaimer: Information about appearance release forms is not legal advice. This template was developed by the SCC for district use. Appearance Release Form (Word): Use this template if you are capturing video, photos, audio, or other recordings of people.Event planning timeline (PDF): Suggested timeline and activities to plan a successful event.Media release checklist (PDF): Suggested "best practices" for getting your release published.

    marketing toolkit

    View an example of a story media release. View an example of an event media release. Seeking media coverage and/or planning an event? Your fellow conservation districts helped create these templates and resources to get you started! Media Relations Here's the statement our CDs came up with:Ĭonservation Districts of Washington State are the community hub that bring people and resources together through voluntary, locally led conservation to ensure a healthy and sustainable future. It's used internally as the core reference point for all branding and messaging. A position statement clearly defines an organization, product, or brand, as well as its unique and competitive advantage, to its target audience. In August 2019, a diverse group of CD staff and supervisors came together to develop a positioning statement for Conservation Districts of Washington State. BW Reversed - for dark backgrounds, horizontal ( JPEG) ( PNG).BW Reversed - for dark backgrounds, vertical ( JPEG) ( PNG)."Window" logo and accompanying slogan ("your window to healthy lands") are available in horizontal and vertical orientation, in color and in black and white.












    Marketing toolkit